Dentastix, the oral care snacks for dogs, has launched a new advertising campaign that emphasizes the unconditional care dogs have for their owners. Created by Colenso BBDO and directed by The Bobbsey Twins From Homicide team at FINCH, the campaign showcases the impact dogs have on their owners’ lives and emphasizes the need for owners to take care of their dogs’ teeth in return.
The 30-second and 15-second ads delve into the inner thoughts of a family whose life has been transformed by their dog. The commercials position Dentastix as an essential part of a dental care routine to show gratitude to dogs for everything they do. Additionally, the campaign includes 10-second reminders to encourage owners to prioritize their furry companions’ dental health.
According to Claudia Hatherill, Senior Brand Manager at Mars, the campaign celebrates the special bond between dogs and their owners. It serves as a playful reminder of how much dogs care for their owners and highlights the simple act of taking care of their teeth as a way to repay them.
Si Vicars, Executive Creative Director at Colenso BBDO, emphasizes the positive impact dogs have on people’s lives, whether through increased physical activity or providing companionship. He states that dogs rescue us from ourselves, and it’s only fair that we help them take care of their teeth.
Dentastix’s advertising campaign effectively captures the emotional connection between dogs and their owners, encouraging pet parents to prioritize their dogs’ oral health as a way to reciprocate the love and care dogs offer unconditionally.
– Dentastix advertising campaign by Colenso BBDO.
– Claudia Hatherill, Senior Brand Manager at Mars.
– Si Vicars, Executive Creative Director at Colenso BBDO.