The Essential Phone, launched in 2017, promised to be a revolutionary device in terms of hardware. It boasted a titanium casing, a edge-to-edge display protected with Gorilla Glass 5, and a sleek and stylish design. However, despite its innovative features, the phone failed to meet expectations, leading to the closure of the Essential company.
The main problem with the Essential Phone was its software. Despite its durable titanium casing, the device suffered from frequent screen freezes and lags. Moreover, the camera and other features were mediocre, and the screen quality was inferior compared to other devices on the market. Despite its apparent durability, the Essential Phone failed to attract consumers.
The sales of the Essential Phone were disappointing, as it only managed to sell 5000 units in the first month after its launch. Despite reducing its price from $699 to $499, the phone failed to gain traction in the market. This failure led to the cancellation of its successors, the PH-2 and PH-3, which never saw the light of day.
The impact of the Essential Phone’s failure was so significant that it resulted in the closure of the Essential company in early 2020. This story teaches us that having innovative hardware is not enough; having balanced software is equally important. The Essential Phone could have been ahead of its time, but without software that matched its hardware, it failed to meet expectations.
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